Laura Chang

A Senior Product Designer brings

motion, meaning, and magic into UX

A Senior Product Designer brings

motion, meaning, and magic into UX

Outside of work, you'll probably find me gaming… or chasing after my dog

(ABOUT)

BasedinTorontowith5+yearsinproductdesign,Ispecializeinturningcomplexsystemsintointuitive,humanexperiences.Mybackgroundacrossproduct,visual,andmotiondesignhelpsmebringclarity,purpose,andmeaningfulmovementtoeverysolution—neverdecorationforitsownsake.

Selected work.

Personalizing the

homepage experience

A redesigned homepage that transforms passive browsing into a guided, personalized journey—boosting user clarity, trust, and engagement from the very first touchpoint.

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Still curious? Keep going ✨

View all projects

Selected work.

Personalizing the

homepage experience

A redesigned homepage that transforms passive browsing into a guided, personalized journey—boosting user clarity, trust, and engagement from the very first touchpoint.

View case study

Designing an onboarding flow that finally feels effortless

A complex, drop-off-heavy flow transformed into a clear, mobile-first experience that builds trust, reduces friction, and gets users to value faster.

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Giving teams control over 500+ tags with one intuitive system

A tangled, time-consuming workflow became a scalable tagging ecosystem — cleaner, faster, and designed for teams to manage with confidence.

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Transforming a careers page into a story

We rebuilt the experience around clarity, culture, and meaningful action — helping candidates find both the right role and a reason to care.

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