The Drifter logo was designed for a client developing a new mobile game that lets user float around as a balloon dodging obstacles along the way. The overall gameplay is very zen and meditative which are attributes I wanted to capture in the logo.
Design Approach
This logo focuses on the typeface which reflects the key gameplay elements I wanted to highlight in the design. The light, flowing typeface extends and connects to the balloon for a seamless aesthetic. The color palette was kept simple to stand out against the various colors used in the game.
